Pune: The Tata Open Maharashtra on Tuesday announced its partnership with social media platform, ShareChat, and the short video app, Moj.
This partnership will allow ShareChat and Moj communities to access engaging content around the sport, with a special category titled ‘Tata Open Maharashtra’ to be created under the sports tab in ShareChat.
The wait is finally over for the country’s tennis fans as world-class action is set to return to India after a hiatus of one year with the Tata Open Maharashtra has started at the Balewadi Stadium in Pune from yesterday, January 31 and the event will go till February 6.
The fourth edition of Tata Open Maharashtra, one of Asia’s longest-running tennis tournaments, organized by the Maharashtra State Lawn Tennis Association, will witness top international players including world number 15 Aslan Karats and defending champion Jiri Vesely vying for the singles title alongside seven other Top-100 players of the world, like teenage sensation Lorenzo Musetti and Portugal’s best tennis player of all-time Joao Sousa among others. The tournament is owned by IMG and operated by RISE Worldwide in India.
The Indian challenge will be led by Yuki Bhambri, Ramkumar Ramanathan, Prajnesh Gunneswaran and Arjun Kadhe in singles and three pairs will be seen in action in doubles led by Rohan Bopanna and Ramkumar Ramanathan. They have been handed a direct entry into the main draw despite a strong line-up of international players.
“The tournament has always attracted the audience with top-notch and nail-biting tennis action with the participation of top names from the world and enjoys a great viewership in India. We are delighted to have a partnership with ShareChat and Moj for creating exciting content around the tournament to engage more audiences. It would be a great collaboration for promoting tennis through this platform and motivating the audience. Through this partnership, we will be trying to reach out to a much larger audience, especially millennials and Gen Z.” said Prashant Sutar, Tournament Director of Tata Open Maharashtra.
Commenting on the partnership, Shashank Shekhar, Sr Director Content Strategy and Operations, ShareChat and Moj said, “We are delighted to partner with Tata Open Maharashtra and give ShareChat and Moj communities the opportunity to witness a prominent tennis tournament. ShareChat & Moj are the perfect platforms to revel in sports and connect with tennis fans pan India.”
The Star Sports Select channel and Disney+ Hotstar are broadcasting the tournament on its network. For exciting & engaging content, click on the below Tata Open Maharashtra profile on ShareChat and Moj:
