Mumbai: Shemaroo Entertainment Ltd., a name synonymous with Indian entertainment for over six decades, has announced the launch of Shemaroo Josh, its first dedicated Hindi movie channel, marking a significant milestone in its broadcast journey.
Transforming from its earlier avatar as youth entertainment channel Chumbak TV, Shemaroo Josh now emerges as a full-fledged movie destination, entering India’s most loved television genre—movies. With this move, Shemaroo aims to deliver blockbuster entertainment directly into homes across the country.
Shemaroo Josh promises a carefully curated line-up of films spanning action, drama, romance, comedy, and epic sagas. The channel’s extensive library features audience favorites such as PK, Animal, Kantara, KGF, Bahubali, Waltair Veerayya, 12th Fail, Bade Miyan Chote Miyan, and Bhool Bhulaiyaa 2, ensuring non-stop cinematic excitement for viewers.
Hiren Gada, CEO – Shemaroo Entertainment Ltd., said, “Shemaroo has been an integral part of India’s cinematic journey, entertaining millions through one of the largest Bollywood libraries and its presence across multiple platforms. Shemaroo Josh is a natural extension of this legacy, reflecting our deep understanding of the Indian audience, their evolving tastes, and their enduring love for movies. With Shemaroo Josh, we bring renewed energy and a sharper focus on what excites the masses, strengthening our commitment to keep India entertained every single day.”
Adding to this, Sandeep Gupta, COO – Broadcasting Business, Shemaroo Entertainment Ltd., stated, “Shemaroo Josh marks our strategic leap into India’s most loved television genre: movies. In a world of endless choices, the joy of watching a blockbuster with family on TV remains unmatched. Shemaroo Josh is our tribute to that timeless habit, brought alive through a fresh, high-energy channel that turns every film into an event. Having established a strong broadcast presence with our general entertainment channels, this launch reflects our larger mission to grow with scale, connect with relevance, and keep cinema at the heart of Shemaroo’s legacy.”
Shemaroo Josh will be available on DD Free Dish, all leading DTH platforms, and cable networks, making blockbuster entertainment widely accessible to audiences nationwide.
