Mumbai: Shemaroo TV has marked its fifth anniversary, celebrating a journey defined by heartfelt storytelling, cultural resonance, and consistent viewer loyalty. Over the past five years, the channel has successfully carved out a unique space in India’s diverse entertainment landscape, reaching an impressive 296 million viewers annually.
Launched with a mission to bring Indian audiences compelling, value-driven content, Shemaroo TV has grown to become a household name, especially across rural and semi-urban India. Its programming combines nostalgia-infused classics with fresh, contemporary narratives, ensuring relevance across generations and demographics.
Commenting on the milestone, Hiren Gada, CEO of Shemaroo Entertainment Ltd., said, “Shemaroo TV’s journey over the last five years has been nothing short of inspiring. We set out with the belief that audiences in India’s heartland seek content that resonates deeply with their culture, values, and aspirations. The remarkable growth in viewership and engagement validates that vision. We remain committed to curating content that entertains and brings families together.”
Known for its strong mix of mythological, devotional, and crime-based shows, Shemaroo TV has maintained a focused content strategy that nurtures emotional connections with its audience. The channel’s programming appeals to a wide spectrum of viewers — from spiritual seekers to daily drama enthusiasts — ensuring there’s always something meaningful on screen.
Sandeep Gupta, COO – Broadcast Business, Shemaroo Entertainment Ltd., added, “Shemaroo TV has built a unique identity by staying true to its roots while constantly innovating. This success is not just about numbers; it’s about the millions of connections we’ve built across Bharat. Our thoughtfully curated content line up ensures every Indian home finds a story that becomes a part of their lives— from early morning spiritual seekers to prime-time drama enthusiasts. We are excited for the journey ahead and ready to scale even greater heights with the love and trust of our audience.”
As FTA television continues to be a cornerstone of media consumption in India’s heartland, Shemaroo TV is poised to further strengthen its presence. By combining traditional Indian values with modern storytelling formats, the channel enters its sixth year with a renewed sense of purpose and a clear commitment to bringing meaningful entertainment to every Indian home.
