Mumbai: Shemaroo Entertainment is strengthening its push into original digital storytelling with the premiere of its latest web series, Dil Dhokha aur Desire, set to stream exclusively on ShemarooMe from 12th February 2026. The series features Akanksha Chamola, Kunwar Amar, and Ali Hasan in lead roles and marks a strategic step in the company’s efforts to deepen its presence in the competitive OTT space.
The launch highlights ShemarooMe’s evolving content strategy, which is gradually shifting from curation to the creation of platform-led intellectual properties. Dil Dhokha aur Desire is positioned not as a standalone release but as part of a broader roadmap to develop distinctive originals that resonate with contemporary viewers.
Timed with the Valentine’s season, the series moves beyond conventional romance to explore themes of desire, power dynamics, and emotional conflict. The story revolves around Malini (played by Akanksha Chamola), Shaurya (played by Kunwar Amar), and Pratap (played by Ali Hasan), whose lives become entangled in a volatile triangle of attraction, control, and betrayal. The narrative examines how loyalty is tested and how love can evolve into a high-stakes emotional game, where every decision carries consequences.
By focusing on morally complex characters and emotionally layered storytelling, the series aligns with ShemarooMe’s goal of offering differentiated content that appeals to audiences seeking depth and drama in digital entertainment.
Commenting on the launch, Saurabh Srivastava, Chief Operating Officer, Digital Business – Shemaroo Entertainment Ltd., said, “Originals give us the ability to define our voice more clearly. They allow the platform to shape viewing behaviour with greater intent, encouraging repeat engagement, sharper audience profiling, and long-term brand recall. As we continue to invest in original content, our focus remains on delivering compelling narratives that enhance viewer engagement and strengthen ShemarooMe’s position in the OTT ecosystem.”
With this release, ShemarooMe signals a measured yet confident pivot toward a stronger originals slate, balancing creative ambition with long-term platform strategy. Backed by a notable cast and a high-emotion storyline, Dil Dhokha aur Desire is expected to draw strong viewer interest during the Valentine’s week window.
Dil Dhokha aur Desire will stream exclusively on ShemarooMe from 12th February 2026.
