Mumbai: ShemarooMe, the over-the-top (OTT) platform by India’s leading content powerhouse Shemaroo Entertainment Limited, launched its new offering Bollywood Premiere for all the movie buffs across India and US. To satiate the needs of Bollywood lovers, ShemarooMe will be premiering entertaining and critically acclaimed movies every Friday for the next 52 weeks, starting September 13. Taking the legacy of the parent company forward, ShemarooMe understands the pulse of the audiences and has been at the forefront to deliver to the needs of the viewers time and again. Bollywood Premiere will aim at engaging the audiences at the comfort of their homes, through their hand-held devices, every Friday.
After a successful spell of Shemaroo’s service called Miniplex which offered around 200 richly curated movie premieres across four DTH platforms from the last 4 years, ShemarooMe now brings the similar concept to its viewers directly to their hand-held devices through Bollywood Premiere. Today’s audiences prefer new and personalized content at their luxury and this new service fittingly serves their demand. ShemarooMe’s new service will offer Bollywood movies that have a strong story line and great entertainment value that the audiences have missed out on watching during their theatrical release. ShemarooMe Bollywood Premiere will be the destination that will bridge this gap and ensure entertaining content reaches to the intended audiences, thus making it one of the most sought-after innovations on the digital platform.
Commenting on the announcement, Mr. Hiren Gada, CEO, Shemaroo Entertainment Limited said, “The increase in Internet penetration and growth of online video streaming platforms has revolutionized the entertainment business. With the launch of Bollywood Premiere, we are not only strengthening ShemarooMe’s content catalogue but also fulfilling audiences’ demand for movie premieres on our online video streaming platform. Consumers look out for weekend binge and here we are presenting them with movie options that are premiering for the first time on digital platform which they can look forward to over the weekend.”
Consumers will be in for a treat as Bollywood Premiere will showcase movies like Albert Pinto Ko Gussa Kyu Aata hai,22 Yards, Sharma Ji ki Lag Gayi starring Krushna Abhishek and Mughda Godse Battalion 609 and many more. The movie will release at 12am (midnight) every Friday exclusively on ShemarooMe. Besides ShemarooMe, the movies will be available to stream through Vodafone Play, Idea Movies & TV, Apple TV and Amazon Fire TV stick.
Commenting on the occasion of the World Digital Premiere of Albert Pinto ko Gussa Kyu Atta Hai, the award-winning actress Nandita Das said, “The film Albert Pinto Ko Gussa Kyu Aata Hai is special in many ways. These days independent films often get sidetracked by more mainstream films in getting adequate screens, good timings and enough number of days for it to have a good word of mouth. I am happy that the film is going to are Premiere digitally on ShemarooMe. We all know Shemaroo Entertainment for long as they have had a huge bank of films, across all genres. The film has much to say and reflects the angst felt by the youth, which is quite relevant today. It is good that audiences have so many choices in OTT platforms and ShemarooMe is the new one to be launched. I wish them and the film the very best.”
Lead actor of Albert Pinto ko Gussa Kyu Atta Hai, Manav Kaul said, “I am actually quite excited to see our film Albert Pinto Ko Gussa Kyu Aata Hai to be premiered digitally on ShemarooMe. Our film is in line with Saeed Akhtar Mirza’s 1980 classic movie. I had to do a lot of preparation in order to get into the skin of the character and match the brilliance of ace actor – Naseeruddin Shah. Also, I feel privileged that an entertainment house like Shemaroo who has been in the business is showcasing the movie on their OTT platform ‘ShemarooMe’. The OTT medium is becoming very exciting and it would be great to connect with the audience, reaching out not only to the hinterlands of India but also to global audiences in the USA who enjoy Bollywood.”
Director of Albert Pinto ko Gussa Kyu Atta Hai, Soumitra Ranade said, ‘In the earlier days, a Friday would decide the fate of a film but that’s not the case anymore. There are many more avenues now, especially for independent cinema. ShamarooMe comes at perfect time and it is fabulous that our film Albert Pinto Ko Gussa Kyun Aata Hai? is releasing on this OTT. Shemaroo has a huge track record of being in the entertainment industry and I am sure the film will become accessible to hundreds and thousands of people across the country. I wish them the very best.’
Barun Sobti, the talented actor from the movie 22 Yards said, “I am happy about my movie 22 Yards premiering on ShemarooMe. With changing times and audiences getting hooked to OTT platforms, it is nice to have an OTT platform like ShemarooMe who is giving Indian filmmakers a stage to showcase their movies and connect with a larger set of audience. ’22 Yards’ does not focus on the game of cricket but rather on the life of a sport-agent and the challenges he faces. I hope this movie is able to connect with the audience and provide complete entertainment.”
