Mumbai: Amazon MX Player, following Amazon’s acquisition of key assets from MX Player, has launched an innovative campaign to reinforce its position as a game-changer in India’s streaming landscape. The campaign, featuring ace cricketer Shikhar Dhawan and social media sensation Orry, celebrates the dynamic pairing of Amazon and MX Player as the ultimate ‘Superhit Jodi’ in the OTT space.
The lighthearted and humorous campaign showcases the chemistry between Shikhar and Orry, illustrating the vast and free entertainment options now available on Amazon MX Player.
Aruna Daryanani, Head – Marketing, Product & Tech at Amazon MX Player, shared her vision for the campaign, “Our latest campaign showcases Amazon MX Player’s vision to premium quality content for free to all Indians. By bringing together cricket icon Shikhar Dhawan and social media sensation Orry, our aim is to highlight our vast content selection that viewers across the country can enjoy on the service, at no cost! The campaign brings in great humour and reflects our commitment to offering great content, innovative marketing, and strategic partnerships.”
Shikhar Dhawan, reflecting on his participation, said, “Entertainment, like cricket, has the power to bring people together. Collaborating with Amazon MX Player for this campaign was an absolute joy. The energy and fun of the ‘Shikhar x Orry’ spot are contagious. It’s amazing to see how Amazon MX Player is redefining free entertainment for millions of Indians, and I’m thrilled to be part of this journey.”
Orry, sharing his excitement, added, “This campaign was such a blast to be part of. Pairing up with Shikhar for the ‘Shikhar x Orry’ spot truly brought out the jodi vibes, and the concept is so fresh and fun. Amazon MX Player is bringing something truly unique to the table, and I’m so excited to see audiences connect with this campaign and its amazing content.”
With its “Watch Free, No T&C” promise, Amazon MX Player ensures a seamless, no-cost viewing experience for audiences while offering advertisers an unparalleled opportunity to engage with a vast, engaged audience.
The platform boasts a robust content library spanning diverse genres like romance, drama, thrillers, action, and more. From returning favorites to exclusive original series, international hits, and blockbuster movies, Amazon MX Player is set to redefine free entertainment in India.
Available on its dedicated app for mobile and Connected TVs, as well as through the Amazon Shopping app, Prime Video, and Fire TV, Amazon MX Player is easy to access and designed to bring premium entertainment to millions of Indians.
With this campaign, Amazon MX Player sets the stage for an exciting new chapter in India’s OTT landscape, blending cricket, social media appeal, and innovative entertainment for a truly engaging experience.
