Mumbai: Independent creative agency PlusOne Design is ushering in a new chapter of growth and evolution with the return of Shitu Patil as Co-Founder & Creative Head. Patil, who co-founded the agency in 2012 alongside Gautam Patil, now reclaims a leadership role with a renewed vision that marks the beginning of PlusOne Design 2.0.
Under the new structure, design continues to be spearheaded by Gautam Patil, while advertising and brand communication will be led by Shitu Patil. This dual leadership model aims to deliver integrated, end-to-end creative solutions that blend design excellence with strategic advertising.
A celebrated creative leader with over 24 years of experience, Shitu Patil brings a rich portfolio from her time at agencies like Lowe Lintas, FCB, Publicis Ambience, and L&K Saatchi & Saatchi, where she held the role of National Head of Art & ECD before becoming National Creative Director at Publicis India. Her work has earned accolades at prestigious platforms such as D&AD, Effies, ABBYs, and Kyoorius, and she has also served on juries at D&AD and ABBYs.
Throughout her career, Patil has contributed to high-impact campaigns for marquee brands like Lakme, Raymond, Renault, Tata Motors, Enamor, Dabur, Hero Motors, Skoda, Linen Club, and Zee. At PlusOne, she has previously collaborated with names including Raymond, Color Plus, Blackberrys Urban, Arvind Ltd, Flipkart, and Femina Flaunt.
With her return in 2025, she is already leading new creative partnerships with Arvind, Lifestyle, and Paragon Stimulus. The agency currently works with a strong portfolio of clients such as Colgate-Palmolive, Asian Paints, House Of Abhinandan Lodha, Parag Foods, and Unilever.
“PlusOne Design has always been a labour of love, born out of a belief that great brands are built at the intersection of craft and strategy. Coming back to lead the agency I founded feels like both a homecoming and a new beginning. With PlusOne 2.0, our vision is to bring together the depth of design and the impact of advertising to create seamless, end-to-end brand experiences. The goal is not just to make brands look distinctive, but to help them resonate more deeply with audiences, inspire trust, and deliver measurable business impact,” said Shitu Patil, Co-Founder & Creative Head.
Adding further, she said, “Today I meet marketers who are looking for personalised attention and renewed passion for their brands. They want someone who wakes up thinking of their brand. Having worked with organizations of every size, I can proudly say PlusOne is designed to keep this client’s interest at the heart of it.”
Gautam Patil, Co-Founder of PlusOne Design, welcomed her return with optimism about the agency’s future direction.
“Shitu’s return marks a transformative moment for the agency. With design at our core and advertising as a renewed vertical, PlusOne 2.0 is about building sharper, more integrated solutions for clients. This combination gives brands the advantage of an end-to-end creative partner – from identity and design systems to advertising campaigns – ensuring consistency, efficiency, and impact across every touchpoint.”
With PlusOne Design 2.0, the agency aims to deepen its positioning as a specialist creative partner for marketers seeking focus, craft, and business-aligned creativity. As it strengthens its integrated capabilities, PlusOne is poised to help brands not only stand out but also thrive in an increasingly competitive marketplace.
