Kolkata: India’s fastest growing short-video app, Josh, inks strategic partnership with Eastern India’s pioneer entertainment conglomerate, SVF. This collaboration between the two content-generating platforms will pave way for the creation of a colossal amount of innovative and entertaining short videos from Bengal influencers and celebrities on the Josh app.
The collaboration is built with the aim of bringing together creators from Bengal and providing them with the most advanced tools and video-creating features available on the Josh app. With this association, Josh and SVF envision to take Bengali language content to newer heights by empowering regional creators with the right platform to create innovative and engaging content that strikes the right chords among the Bengali audience.
For the furtherance of this intent, SVF will additionally extend its vast Bengali music library of SVF Music ranging from Bengali blockbuster movies, web series to superhit singles from popular artists both from India and Bangladesh. This wide range of songs from diverse genres will be accessible to 115+ million userbase of Josh from all the corners of the country.
For celebrating this visionary partnership, both Josh and SVF came together on the eve of 25th October to officially announce the partnerships and kickstart the launch campaign of #JoshETumioSuperstar in the presence of media, top influencers and celebrities of Bengal. The event witnessed Vishnu Mohta, Co-Founder, hoichoi and the Executive Director, SVF and Sunder Venketraman, Head-Creator and Content Ecosystem, Josh along with Samir Vora, Chief Marketing Officer of VerSe Innovation coming together to address the eminent guests and announce Josh Bangla. The occasion was a fun filled one with innovative and entertaining content creators celebrating the teaming up of SVF and Josh.
Speaking about the Association, Mahendra Soni, Co-Founder & Director of SVF and Co-Founder of hoichoi said, “We believe that Short format Video content is the next big thing and Josh-the fastest growing short content video app has the potential to serve as a dominant platform for the local creators here to showcase their talent. We at SVF, are equally delighted to have this avant-garde partnership that will not only enhance the scope of content innovation but also recognize the local talents, thereby supporting the overall growth of the industry”.
He further added, “The SVF-Josh tie-up is all poised to make Bengali music library available to all creators across the Country, opening up the paradigm beyond mainstream content visibility.”
Vishnu Mohta, Co-Founder, hoichoi and the Executive Director, SVF, while talking about the collaboration highlighted, “The coming together of SVF and Josh is going to set the market for more such collaboration that will enhance the content creation market of Eastern India. Josh and SVF, with the similar intention to create a wider content building ambiance in Bengal, is certain that this partnership will enable a lot of talents to create short format content in their regional language with advanced and easy to use video making features.”
On the occasion of the launch of Josh Bangla, Sunder Venketraman, Head-Creator and Content Ecosystem, Josh and Samir Vora, Chief Marketing Officer, VerSe Innovation said, “SVF Entertainment is a leader in the Eastern Indian content space and we, at Josh are very excited to have brought this partnership to life that will revolutionise the space of content creation in Bengali language. At Josh, we have always worked towards encouraging and empowering local language content and creators and this collaboration is a huge step towards leveraging the power of short format videos to create authentic and exciting Bengali content. We believe that our app will prove to be the perfect destination for budding Bengali creators to share their talent across audiences– bringing visibility to themselves and the plethora of invigorating content that Eastern India has to offer.”
