Mumbai: Neutrogena®, the dermatologist-recommended skincare brand, has launched its latest digital campaign featuring Bollywood superstar Shraddha Kapoor as the brand ambassador. The campaign promotes Neutrogena®’s iconic Hydro Boost Water Gel, bringing the science-backed skincare product to life in a fun and engaging way. The campaign showcases Neutrogena®’s promise of delivering beauty with no compromise, reinforcing the brand’s commitment to efficacy and innovation.
With its newly introduced brand philosophy, “Beauty To A Science,” Neutrogena® continues to push the boundaries of skincare, emphasizing formulations that are clinically proven to work. Over the last 90 years, the brand has revolutionized the global skincare category with breakthrough solutions rooted in science, offering consumers incredible product experiences.
In the playful new campaign conceptualized by BBDO India and DDB Mudra Group, Shraddha Kapoor shares her “Juicy Secrets” in a rapid-fire format. From revealing what’s always in her bag to discussing her “pet peeves” and hydration secrets, Shraddha gives fans an inside look into her skincare routine. The big reveal? Her secret to juicy skin – the Hydro Boost Water Gel, packed with hyaluronic acid and electrolytes to provide deep, weightless hydration.
The campaign also celebrates Hydro Boost’s 10th anniversary as one of Neutrogena®’s top-selling facial moisturizers, a product that helped popularize the hyaluronic acid ingredient category worldwide. The Hydro Boost range, including the Water Gel, is known for its ability to amplify skincare routines, offering deep hydration with a lightweight formula that enhances the skin’s natural moisture balance.
Commenting on the campaign, Manoj Gadgil, Business Unit Head, Essential and Skin Health & Beauty and VP Marketing at Kenvue, said, “At Neutrogena®, we aim to provide consumers with superior, clinically proven, dermatologist-tested products that deliver results. With our new campaign for Neutrogena Hydro Boost, we highlight weightless hydration and the importance of electrolytes in achieving healthy-looking skin, enabling women to feel their best every day.”
Shraddha Kapoor, speaking about her association with Neutrogena® and the campaign, shared, “In a world overflowing with skincare trends and complex routines, I believe in keeping it simple yet effective, trusting science, choosing dermatologist-backed solutions, and making informed choices. Neutrogena® stands for all this and more, delivering high-efficacy skincare without compromise. Neutrogena Hydro Boost Water Gel is my go-to skincare brand for hydrated juicy skin. After all, why just drink water, when one can wear it!”
The campaign will be available across popular digital media platforms, including YouTube, Meta, and Instagram, where fans can engage with Shraddha’s “Juicy Secrets” and learn more about the Hydro Boost Water Gel.
