Mumbai: InCred, a new-age diversified financial services group, has officially announced a partnership with cricket sensation Shreyas Iyer, appointing him as their new brand ambassador. This marks a significant milestone in InCred’s journey as they continue to align with the core values of cricket, such as discipline, perseverance, and performance, which resonate with their vision of empowering individuals to achieve their financial goals.
Bhupinder Singh, Founder & Group CEO of InCred, expressed excitement about the partnership, saying, “We are proud to welcome Shreyas as InCred’s new brand ambassador, following the legendary Rahul Dravid. Shreyas’ fearless mindset and unwavering determination complement InCred’s brand promise of helping individuals achieve their financial goals with absolute confidence. Together, we look forward to empowering more people to rise beyond the ordinary.”
Shreyas Iyer also shared his enthusiasm for the collaboration, stating, “In cricket, everyone has a view but when it comes to finance a few command the understanding. I’m thrilled to team up with InCred, a class-leading financial services provider – to spread awareness about finance and their game-changing financial products.”
Radhika Zingade, Group Head of Marketing at InCred, highlighted the synergies between the brand and Shreyas, saying, “Sports and particularly cricket, has been a big part of our brand’s DNA. Shreyas Iyer brings a versatile style and ability to adapt, anchor, and accelerate the innings when needed, much like the role InCred plays in the lives of its customers. Together we are surely poised to hit the ball out of the park.”
The strategic partnership will feature a series of marketing campaigns with Shreyas Iyer, amplifying InCred’s mission to make financial services more accessible and transparent. By empowering individuals and businesses across India, InCred aims to strengthen its commitment to fostering greater financial awareness and empowering the nation’s financial ecosystem.
Shreyas Iyer is exclusively managed by RISE Worldwide.
