Mumbai: Sony Pictures Networks India (SPNI) has appointed Shruti Aneja as Head – Agency Partnerships, reinforcing its focus on deeper agency collaboration and accelerated revenue growth across its network portfolio.
In her new role, Aneja will lead strategic engagement with advertising agencies, unlock new revenue opportunities, and strengthen long-term partnerships. The mandate also includes driving sales performance, enhancing client value, and advancing innovation-led solutions for advertisers, further consolidating SPNI’s positioning as a preferred media partner.
Aneja is a long-time SPNI executive, having joined the company in 2014. Over the past decade, she has steadily risen through the ranks, managing revenue functions across multiple channel clusters within the network. Her experience spans sales leadership, client strategy, and cross-portfolio monetisation across SPNI’s entertainment and sports properties.
Sony Pictures Networks India is the consumer-facing brand of Culver Max Entertainment Private Limited, an indirect wholly owned subsidiary of Sony Group Corporation, Japan. The media conglomerate operates a portfolio of 28 premium channels across standard-definition (SD) and high-definition (HD) formats, spanning genres such as general entertainment, sports, movies, and kids programming.
