Mumbai: JioHotstar has appointed Shyam Tallamraju as Vice President – Fan Loyalty & Live Experiences.
Tallamraju, a seasoned marketing and media executive, announced his new role on LinkedIn, stating, “I’m happy to share that I’m starting a new position as Vice President – Fan Loyalty & Live Experiences at JioHotstar! In less than 2 months, I led a fantastic team on two large non-sporting live experiences on JioHotstar – Mahashivratri and Ram Navami with Amitabh Bachchan. It’s always Day One at Jiostar and I feel like I am just getting started..”
Prior to this role, Shyam served as Co-Founder at Hi Hello and has held leadership and strategic roles across major organizations including Gupshup, OZiva, BookMyShow, Radio Mirchi, TO THE NEW, Star TV, and Tangerine Digital. He began his professional journey in 2001 as Group Manager – Sales & Marketing at Radio Mirchi.
With over two decades of experience in the industry, Shyam brings deep expertise in marketing, film and television, advertising, social media, public relations, and business strategy. His educational credentials include a PGDM in Marketing from the Indian Institute of Management Bangalore.
Shyam’s appointment reflects JioHotstar’s ongoing investment in creating high-impact, immersive fan experiences and building long-term loyalty across its diverse viewer base. His track record in executing large-scale initiatives is expected to play a pivotal role in shaping JioHotstar’s non-sports live content and engagement roadmap.
