Myntra rolled out its festive campaign with Bollywood’s newest couple Sidharth Malhotra and Kiara Advani ahead of the Big Fashion Festival (BFF) in October this year. The campaign, titled ‘Dress-up Season’ underscores fashion’s role as a catalyst for festive indulgence. Myntra enables this indulgence by offering customers access to the best of brands and festive collections.
Malhotra and Advani will feature in a series of films where the couple represents various categories as well as the offers during BFF.
Diwali is synonymous with card games and one of the films captures the couple’s chemistry with Malhotra teasing his wife about her plans to spend the money she has won. In response, Advani mentions she will invest it in upgrading her husband’s wardrobe, taking advantage of the Myntra BFF.
In another film, Advani asks Malhotra about plans for his sister-in-law’s Diwali gift, to which he hints at shopping from Myntra’s BFF, earning the title of ‘Jiju of the Year’.
Talking about the campaign, Vijay Sharma, Senior Director – Marketing, Myntra, said, “Fashion has always played a critical role in festivities. Any celebration starts by ‘dressing up’ for it. The campaigns bring this insight alive, inviting our audience to put fashion at the heart of their celebrations. And with Sidharth and Kiara celebrating their first Diwali as a newly married couple, we have found the perfect duo to encapsulate the essence of festivities and the role that Myntra plays in their celebrations.”
Malhotra, said, “Collaborating with Myntra is more than just fashion. There is something special about spreading the warmth and happiness of festivities. This effort will allow us to infuse fashion with the spirit of celebration. It’s a wonderful way to kickstart the festive season with style and elegance. This season is all about celebrating together, and I can’t wait to embark on this stylish journey with each one of you.”
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