Live entertainment and ticketing platform Skillbox has partnered with Viacom’s VH1 Supersonic to power ticketing tech for the festival, after parties and arcade live stage and takeover events. Through this partnership Skillbox will power end to end ticketing experience for attendees, right from purchase of tickets to on box office solutions and gate management.
Skillbox will integrate with Supersonic’s website, allowing fans to buy tickets directly from the festival platforms for the first time as part of the white labeling solution offered by SkillBox. Outside of the festival website, tickets will also be available on Skillbox’s website and app, exclusively. In another first for the festival, attendees will also be able to pre-fill money on their RFID bands online, significantly lowering wait time for refills on ground and avoiding network issues which typically face high footfall events.
“We are thrilled to partner with VH1 Supersonic. The festival has a 8 year legacy of putting together one of the biggest music festivals in India with a loyal fan following. The festival’s website is the most accessed touch point for attendees in the lead up to the festival. Skillbox’s white label solution for our strategic partners helps shrink the gap between fans and the festival by directly making tickets accessible and leveraging the platform’s onground management expertise. Our aim is to create as seamless an experience as possible for attendees, lowering the time it takes them to get from the time they enter the festival gates to their favorite stage” said Anmol Kukreja, CEO of Skillbox.
Skillbox also strengthens its leadership team with the elevation of Amarjeet Singha from Business Head – Live IPs & Tours to President – IPs and Programming and Roydon Bangera from Division Head – West & Head of Brand Partnerships to Chief Business Officer. In this role Singha will be responsible for leading programming and live IP conceptualisation while Bangera will be responsible for business, brand associations and P&L management.
