Mumbai: There has been enough discussion and talk about the importance of branded content, and how advertiser-funded content has grown with the advent of digital. And brands too, have been very experimental with their branded content investments.
Skinn by Titan with Ogilvy Bangalore created a brand film targeting men and women in a highly segmented age group of 23 to 25 living in the upwardly urban cities. In case you have seen the video, here is the link. Watch it before reading the story.
Skinn by Titan is a range of perfumes and they wanted to leverage the month of February which also happens to be the month of love along with valentine’s day being just around the corner. The brand wanted to position its perfumes as the most thoughtful gift one can gift their loved ones. The brand wants people to realize that not all gifts are alike and that a Skinn perfume is classy, stays closer to the person than anything else, and has an emotional appeal.
This film has a refreshing take on Valentine Day; it is a celebration of the unique bond between two best friends. A slice of life in today’s youth, with an unpredictable end.
“Gifting a Skinn perfume is a very warm, thoughtful and personal gesture which the protagonist does in the film to convey his feelings to his flatmate.” said, Ankit Kasliwal: Marketing Head, Fragrances, Titan Company Limited
Initially, one would assume that the protagonists are a live in-couple. Soon after, they would assume that the male lead is about to propose. Only later they would realize that the gift was no more than an expression of platonic love towards his flat mate, and that his date is with another male friend.
Conceived by Ogilvy Bangalore and brought to life by TVF owned company The Timeliners, “It’s A Date” is a heartwarming story of modern love – and not limited to romance between couples.
Ankit Kasliwal, Marketing Head, Fragrances, Titan Company Limited said, “There are often many things which remain unsaid in a relationship and even when you want to say sometime the words aren’t just enough to convey a gamut of emotions. The film is progressive in the brand’s take on not limiting love to certain boxes and boundaries.”
“Youth today have strong opinions, preferences and feelings that they don’t hold back. With changing trends, Skinn by Titan has struck the right chord and has taken a great route to bring to life the openness of today’s time”, said Rahul Sarangi, Global Head – Content and Business, The Viral Fever.
Expressing his delight to have partnered with Skinn by Titan, Sarangi said “We are delighted on this partnership with them for ‘It’s a date’ and our aim is to ensure that the thought reaches far and wide as well as to the right audience.”
On the contemporary approach adopted by Skinn by Titan, Kishan Kumar, Vice President, Wavemaker said, “We believed the best way would be to strike a powerful communication which personifies Skinn as an enabler of love and friendships. So instead of building the usual pressure of finding a date, the team along with Ogilvy and The Timeliners co-created ‘It’s A Date’ – a heartwarming story of modern love.”
So this Valentine’s Day, when you can’t find the words to express your emotions, Skinn by Titan reminds you that it’s #BestSaidWithSkinn.
