SkinQ, a Dermatologist formulated, multi-active solutions brand for people with skin of colour, has now launched their DermoCosmetics solutions for Skin of Colour at the Multi Aesthetic Conference in the US. This marks the first time that a Made in India brand is foraying into the US to retail its range of products in this category.
People with ‘Skin of Colour’ account for over two-thirds of the world population, yet current products are often formulated for Caucasian or East Asian skin. Therefore, it is not surprising that the effectiveness of these products varies from person to person. There is a huge coverage gap in the DermaCosmetics market, and that is the need that SkinQ aims to meet.
Speaking about this, Dr Chytra V Anand, Founder of SkinQ, said, “One of the biggest challenges with existing DermaCosmetics products in a major market like India and the US, has been the lack of diversity in the offerings. The US is home to tens of millions of people from Latin America, Asia, Africa, and the Indian subcontinent, and there is a humongous need for skin care products custom made for this audience with Skin of Colour. This is where our Dermatologist-formulated, naturally derived, clinical trial backed MADE SAFE Skin care solutions formulated specifically for Skin of Colour are going to be a game changer in the US. SkinQ is the first-ever Made in India brand to retail in the American market. Our products will be stocked and sold exclusively at dermatology offices and Medspas in the US. It is a proud moment for us in SkinQ’s journey. As a global brand for people with Skin of Colour we look forward to further expansion of our offerings in the US as well as other markets in the times to come.”
Since beginning its operations in January 2022, SkinQ has gained considerable recognition within the Indian dermo cosmetic industry, offering 14 products specifically for treating common Indian skin and Skin of Colour problems like pigmentation, acne, and sensitive skin. The brand has received numerous prestigious awards, including being named as one of the “Top 5 Sunscreens” by Vogue Beauty Festival and “Top 4 Sunscreens” by Elle Beauty Awards.
Adding further, Dr Michael Gold, a practicing Dermatologist from Las Vegas, Nevada, USA, said, “I have personally evaluated the SkinQ product samples that were provided to me by the brand. There are no allergens or harmful ingredients in the products, and the formulations deliver the impact that they claim. There is a very clear difference between the dermatology related needs and sensitivities of people with Skin of Colour and the Caucasian skin, and that is where these products are going to be of great impact. This is a welcome addition to the DermaCosmetics market in the US, and I look forward to using SkinQ products at my office in Nevada.”
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(This information is published from a press release.)
