Chennai: SKORE, the innovative sexual pleasure & wellness brand from TTK Healthcare, has launched India’s thinnest flavored condom ‘NOTHING’. Through this product, the brand aims to encourage the usage of condoms by addressing the number one reason people avoid putting them on: that it hinders intimacy between couples. The range is available in chocolate and strawberry flavors and priced at ₹50 for a pack of three.
With the launch of a new product, Skore introduces a new ‘WearAnUncondom’ campaign, which is conceptualized by McCann the campaign consists of ad films as the primary medium of spreading the message and supported by digital activities, engagement building influencer activity, and branded content to drive the message over a period of 6 weeks. This will run during India vs SA ODIs, Kapil Sharma’s show, among others.
Speaking about the campaign Vishal Vyas, Head of Marketing, TTK Healthcare Ltd said, “We are really thrilled to announce the release of NOTHING. Our goal with this product is to promote condom use by addressing the most common reason for not using them: that it interferes with couples’ intimacy. Not only will NOTHING enhance sexual well-being among our customers, but it will also encourage the pleasure of NOTHINGness. Apart from our films, we have also conceptualized a teaser campaign that builds excitement about #Uncondom, which culminated in a reveal – which showcased our new product. We have generated digital content with puns, using “Nothing”, which are humorous in nature, making it fun for the audience to engage with. With the “WearAnUncondom” campaign, we want our consumers to feel everything with NOTHING.”
The ad film showcases its new product NOTHING by adding it into a conversation where a woman talking to her friends about her experience humorously conveys the unique viewpoint which she has gained after using the product. The product not just focuses on sexual wellness but also assures enhanced pleasure, giving consumers a renewed impetus to use condoms. It closes with the message that all obstacles to great and pleasurable sex would be removed with this new line of condoms and NOTHING comes between you and your partner as it’s so thin, it’s like it’s not even there.
Sunil Thoppil, Vice President – McCann Worldgroup India said “Our partnership with Skore is cemented on some shared beliefs. Chief among them is that women are equal stakeholders in all things mutual among genders. And our communication has regularly reflected this conviction. A condom is as much a woman’s product as a man’s. This is also why women are the spokespersons of the latest product innovation from Skore. By urging their audiences to #WearAnUncondom, Skore’s latest campaign aims to revolutionize the space, shatter usage barriers, and bring down hesitancy. By appealing to people to wear ‘Nothing’, they have taken a route that is bold, daring, and eyebrow-raising. It is admirable that the purpose of the brand addresses a need of the world.”
Campaign Credits:
Client: SKORE, TTK Healthcare Ltd
Creative Agency & Production: McCann Chennai & Nimax Films
Ad Director: Shivendra Singh Dungarpur
Creative Director: Sunil Thoppil,
Account Management: Anand Pankajakshan
Media Agency: Mindshare, Isobar
