Marketing : Skybags, a youth-centric brand known for its contemporary luggage and backpack range, has announced its partnership with Chennai Super Kings (CSK) as the team’s Official Luggage Partner for the upcoming 2026 season. As part of the association, Skybags has launched a special range of official licensed CSK luggage and backpacks, marking the brand’s strategic entry into sports—beginning with cricket, one of India’s most followed passions.
The partnership reinforces VIP Industries Limited’s commitment to engaging consumers through innovation, youth-centric platforms, and support for India’s growing sports culture. Under the collaboration, Skybags will retail an exclusive co-branded luggage and backpack collection inspired by CSK’s iconic brand expressions, designed to reflect the team’s identity while addressing the evolving needs of today’s on-the-move consumers.
The association will see Skybags integrated across CSK’s fan engagement initiatives throughout the 2026 season. While the collaboration will be activated during the cricket league, the official co-branded merchandise will continue to be available across retail outlets in India even after the season concludes. The luggage range will be priced starting at INR 4,590, while backpacks will be available from INR 1,999 for Indian consumers.
Commenting on the partnership, Atul Jain, Managing Director and CEO, VIP Industries Limited, said, “Cricket is deeply woven into India’s cultural fabric, and CSK is one of the most respected and successful franchises in the cricket league. This partnership is a natural extension of Skybags’ philosophy of connecting with young, aspirational Indians through platforms they are most passionate about. CSK represents consistency, excellence, and talent nurturing values that resonate strongly with our brand. This is just the beginning of many such meaningful sporting associations for Skybags.”
Speaking on the association, KS Viswanathan, Managing Director, Chennai Super Kings (CSK) added, “We are delighted to welcome Skybags to the CSK family as our Official Luggage Partner. We can now offer our fans an additional way to celebrate their passion for CSK. We are sure that this partnership will add to our fan experience and create even stronger connections with our supporters.”
India is increasingly emerging as a global sporting powerhouse, driven by corporate participation, world-class infrastructure, international events, and exceptional athletic talent. Skybags views its partnership with CSK as a key step towards deeper involvement in Indian sports, enabling the brand to contribute to the ecosystem’s growth while building meaningful connections with consumers nationwide.
With a strong nationwide presence and a robust portfolio spanning backpacks, luggage, and travel accessories, Skybags continues to innovate with a sharp focus on Indian consumer preferences, cutting-edge design, and value-for-money offerings. The Skybags x CSK co-branded range will be available across more than 500 retail outlets in India, all major e-commerce platforms, as well as the CSK website, CSK app, and www.skybags.co.in.
