MUMBAI: Consumer payments and credit company slice today launched an “inverted” ad campaign in The Times of India. The campaign highlights the launch of slice’s UPI first account – slice account to the public. After a three-month beta testing period, primarily available to its existing customer base, slice is now extending slice account services to all users.
The advertisement aims to mirror slice account’s USP, showcasing the product’s benefits with the same simplicity and precision. The company claims that in three months post-launch, it has witnessed over two lakh transactions daily. It simplifies users’ financial lives by offering an autoload function, ensuring their accounts are always primed for transactions. The account also facilitates the automation of recurring payments, provides valuable insights into spending patterns, and uniquely integrates a gaming element. Every transaction opens up the possibility to play ‘fire‘. This is a game where users can earn up to double their transaction value in straight-up cashback, blending financial management with phone gaming.
Embodying the product tagline of a “no-nonsense account”, the slice account the company explains is clutter-free from unwanted cross-selling. With the payment experience clear of distractions it allows users to truly understand the speed and efficiency of fast payments. This straightforward approach extends to slice’s user interface where the chat icon is prominently displayed on the home screen, allowing users to effortlessly connect with slice customer care. With a belief that time is as valuable as money, this launch targets users looking to optimise and simplify their financial journey.
