Mumbai: Snapchat India has introduced Sponsored Snaps, an exciting new ad format designed to help brands connect with Gen Z in a more immersive and impactful way. This first-of-its-kind format enables businesses to deliver full-screen vertical video Snaps directly into Snapchatters’ Chat inbox, offering high visibility and engagement.
Fashion e-commerce giant AJIO is the first brand in India to adopt Sponsored Snaps, leveraging the feature to promote its latest fashion collections and drive engagement among Snapchat’s highly active audience.
Sponsored Snaps offer advertisers the ability to engage consumers across the marketing funnel in a single placement—raising awareness through broad reach in the Chat inbox, driving consideration by encouraging Snapchatters to view the Snap, and boosting conversions with an in-message call-to-action.
Arpan Biswas, Chief Marketing Officer, AJIO, commented on the collaboration, “At AJIO, we are continually exploring innovative avenues to engage with our audience. Sponsored Snaps present a unique opportunity to connect with digital-first consumers in an organic and interactive manner. As one of the first brands in India to adopt this format, we are excited to leverage its potential to elevate our storytelling and foster deeper, more meaningful connections with Snapchat’s dynamic and highly engaged community.”
Neha Jolly Sawhney, Head of Ad Monetization, India, Snap Inc, added: “Sponsored Snap is truly a first-of-its-kind ad format tapping into Gen Z’s preference for visually rich, engaging content. This format provides brands like AJIO an opportunity to connect with our community in an authentic way. Our Chat inbox is a powerful way to reach Snapchatters, and Sponsored Snaps are a natural extension of how people already engage with brands and businesses on our platform. It expands their reach through one of the most widely used features, delivering an immersive, interactive experience that resonates with a mobile-first, visual audience.”
Snapchat’s Sponsored Snaps first launched in the U.S., where Universal Pictures successfully leveraged the format to promote Wicked Part 1, and in Canada, where Disney debuted it for Moana 2. Now, with its launch in India, Snapchat is further enhancing its advertising solutions, helping brands create high-impact, interactive, and measurable campaigns for India’s 200MN+ Snapchat users.
With brands increasingly turning to new-age digital marketing strategies, Sponsored Snaps mark a significant shift in mobile-first brand engagement, offering a seamless blend of organic content and advertising—a game-changer for how businesses interact with Gen Z and Millennials.
