Mumbai : Striking the right chord with audiences is a constant battle that brands have to fight. To help Lodha Group forge a connection with its consumers, Social Kinnect, one of the leading independentdigital marketing agencies in the country, conceptualised and designed an interactive campaign called #AWonderfulWorld. This campaign let people virtually experience #AWonderfulWorld at Upper Thane through a 4-part interactive micro-series. The micro – series showcased luxurious offerings at Lodha Group’s property, Upper Thane, and created an interactive experience for the audience in the social sphere.
The very first interactive digital campaign in the real estate space, #AWonderfulWorld allows users to engage with the actual content of the videos. This micro-series, in all its four parts, depicts residents of Lodha Upper Thane living a colourful, joyous and happy family life.
What sets #AWonderfulWorld apart from a regular video campaign, however, is the fact that it engages the viewers by allowing them to choose how the story unfolds.
This degree of personalisation in the content allows each member of the family to choose an experience tailored to their preferences. A simple question like, “Where would you like to have your morning tea?” allows every viewer to discover a different amenity in Lodha Upper Thane based on their answer.This video series ultimately gives viewers a first-hand, customised look into what living at Lodha Upper Thane is truly like.
Commenting on the campaign, Chandni Shah, COO, Social Kinnect said, “At Social Kinnect, we strive to lead the way for the firsts in the digital space. We are delighted that for Lodha, we were able to bring out the first ever interactive campaign in real estate digital space. The campaign is not only unique in its concept but also forms an instant connect with the viewers by empowering them to choose how they want to interact with the video content. Working on campaigns like #AWonderfulWorld motivates us to think outside the box and build path breaking campaigns for our clients.”
Viral Oza, CMO – Lodha Group said, “At Lodha, it has always been our endeavour to build enriching lifestyles through our products and services. In keeping with that endeavour, Upper Thane brings to Thane, a world-class lifestyle with everything one could dream of. This interactive micro-series in an engaging format helps us bring alive this wonderful life at Upper Thane to the customer.”
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