MUMBAI: Society Tea, a Maharashtra tea brand, has unveiled its latest ad film primarily for its Maharashtra audience – ‘Kadak Surve- Chai Bhari’. Featuring Riteish Deshmukh as Kadak Surve- a bold cop who is the epitome of Kadakness. The ad film celebrates the dust tea, a strong and kadak chai. Shot in both Marathi and Hindi, the film aims to reflect the deep-rooted love for kadak chai in Maharashtra and to convey this Society Tea wanted to do something hi-octane, something ‘Bhari’.
Kadak Surve – Chai Bhari the company explains is more than just an ad—it’s a tribute to the deep-rooted love for a strong, flavourful cup of chai.
Karan Shah, director, Society Tea, said: “Kadak chai is more than just a beverage—it’s an emotion. With ‘Kadak Surve – Chai Bhari,’ we wanted to encapsulate the strength and energy that a cup of our dust tea delivers. Riteish Deshmukh brings this vision to life with his dynamic presence, making this campaign truly bhari!”
The film is now live across Meta and YouTube platforms, inviting tea enthusiasts to experience Society Tea’s dust tea.
https://www.youtube.com/watch?v=8-6JdIPIACM
