Tata Simply Better, TCPL’s plant-based brand, launched a digital campaign featuring Soha Ali Khan, promoting its new range of unrefined cold pressed oils, including Virgin Coconut Oil, Groundnut Oil, Mustard Oil, and Sesame Oil. Soha emphasizes the oils’ premium quality and culinary benefits, labeling them ‘Soha’s simply better choice’.
The digital campaign film highlights the benefits of the brand’s pure cold-pressed oils over traditionally extracted oils, emphasizing their nutritional value, genuine taste, and minimal heat extraction method that preserves natural flavors, making them ideal for daily use.
Soha Ali Khan brings authenticity to the campaign as an achiever, health and fitness enthusiast as well as a mother. In the film, she can be seen asking the audience some pertinent questions on the oils they use while cooking. “Kya aapka tel refined hai? Ya unrefined? Aur kabhi aapne socha iss refinement process mein hota kya hai?” she inquires, prompting viewers to consider the refinement process and its implications. She emphasises the importance of conducting research to make informed choices in culinary lifestyle. “Par aap sirf meri mat suniye, khud research karke dekh lijiye,” she encourages, concurring, “Phir aap khud hi try karenge Tata Simply Better Cold Pressed Oils – the simply better choice! Her endorsement reinforces the brand’s message of empowering consumers to make informed and well-thought out choices.
