Mumbai: Sonova Consumer Hearing has announced the appointment of Vijay Sharma as Regional Senior Director, APeC Consumer Hearing, based out of Singapore. In this strategic leadership role, Vijay will be responsible for driving growth and operational excellence across the APeC region—comprising Australia, New Zealand, Japan, South Korea, Southeast Asia, and India.
The Sonova Consumer Hearing portfolio includes a range of cutting-edge products such as headphones, soundbars, and speech-enhanced hearables, which are developed and marketed under the Sennheiser license by Sonova Holding AG.
Vijay Sharma assumed the position on April 1, 2025, and will report directly to Sharna Heinjus, VP of Global Sales at Sonova Consumer Hearing.
Commenting on the appointment, Sharna said, “The depth and breadth of Vijay’s experience makes him an ideal fit for our ambitious vision and dynamic company culture. His proven leadership, data-driven approach, and rich insights into the consumer electronics space will undoubtedly propel our mission forward.”
With over two decades of experience across consumer goods, healthcare, and consumer electronics, Vijay Sharma is a seasoned General Manager and Commercial Leader. His career is marked by a consistent track record of profitable growth, driven by his strong acumen in sales, marketing, and regional leadership. Vijay is also a three-time recipient of the Global Marketing Award at Johnson & Johnson, a testament to his creative and results-driven approach.
Career Highlights:
General Manager – India Region, Sennheiser Consumer Audio: Led operations and market expansion across the Indian subcontinent.
General Manager – South & West India, Lenovo: Managed a 500+ member team, delivering strong topline and margin growth.
Sales & Marketing Head, Johnson & Johnson: Drove transformative growth in the Vision Care segment with innovative strategies.
Vijay began his professional journey as part of the prestigious Tata Administrative Services (TAS) program, holding key roles at Titan Industries and Samsung Electronics, where he honed his skills in marketing, product management, and business development.
