Mumbai: Sony MAX has launched ‘Filmykaant’ – television world’s first-ever artificial intelligence (AI) Chat Bot in India. Developed with an advanced NLP (Natural language processing) technology with an in-built ability to read Hinglish (a mix of English and Hindi), Filmykaant will engage with nation-wide cinema lovers 24×7.
Filmykaant is Sony MAX‘s endeavor towards engaging with its ardent audience beyond the conventional route. Interaction with brands is moving to a more one to one interaction and driving consideration with the consumers is through conversations. The BOT aims to create these meaningful conversations with the audience by embracing new technologies. Viewers can log on to the Sony MAX Facebook page or click on the link http://m.me/MAXTelevision to start chatting.
It is trained with more than 5000 keywords and key phrases to handle user conversation and personifies the personality of MAX, which makes him approachable to the audience.
Vaishali Sharma, Head Marketing, Sony MAX Movie Cluster, SAB and PAL, “The potential of artificial intelligence is stupendous, and when applied aptly, can complement any business manifold. At Sony MAX, our intent is to go beyond our conventional realm of offering the best in entertainment and to offer something that surpasses traditional and social media norms. Filmykaant is our answer to that. It is an interface, an encyclopedia to Hindi cinema, an entertainer and a friend.”
Chetan Asher, CEO, Tonic Worldwide, “The way users and brands interact is evolving rapidly and nothing better than a messaging platform that offers ‘always on’ experience. Though Bollywood is huge in the country yet there is no interactive platform that views can connect with. Filmykaant is a one-stop destination for every Bollywood lover. It ignites the Bollywood fan in you. It talks to the users in a language they understand. Humanizing the brand to this level is going to help us further build brand consideration”.
