Mumbai: Sony Pictures Networks India (SPNI), the premier broadcaster of the Australian Open in India since 2015, has strengthened its long-standing association with Tennis Australia by extending its exclusive broadcast partnership for another three seasons. Under the renewed agreement, SPNI retains exclusive television rights as well as complete digital rights across India and the Indian subcontinent, including Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka. The extension ensures that tennis fans across the region will continue to enjoy world-class action from Melbourne Park in multiple languages, reaffirming SPNI’s commitment to delivering premium live sports experiences.
The Australian Open, which marks the start of the global tennis calendar, has long been celebrated for its high-intensity contests, iconic rivalries and career-defining victories. Over the years, legends such as Roger Federer, Serena Williams, Novak Djokovic and Rafael Nadal have lifted the coveted trophy, creating some of the sport’s most memorable moments. Through this renewed partnership, SPNI will continue to bring viewers every ace, rally and triumph from tennis’ biggest stars through its sports network and digital streaming platform, Sony LIV.
Rajesh Kaul, Chief Revenue Officer for Distribution & International Business and Head of Sports Business at SPNI, said the Australian Open has become a marquee event for tennis fans across India and the subcontinent. He noted that extending the decade-long partnership reflects SPNI’s commitment to delivering the world’s most prestigious sporting events to its audiences, backed by a deep understanding of viewer preferences across platforms. With comprehensive coverage on television and digital, a live studio show featuring expert panelists, multi-language commentary and engaging highlights, he said the network aims to bring the energy and excitement of Melbourne Park closer to fans than ever before.
Craig Tiley, CEO of Tennis Australia, expressed delight at extending the collaboration with SPNI, which he credited for playing a major role in bringing the excitement of the Australian Open to millions of passionate fans in the region. He said India and the subcontinent share a deep connection with tennis, and the renewed agreement ensures viewers will continue to enjoy the best of the tournament across every screen. Tiley added that Tennis Australia and SPNI remain committed to delivering world-class coverage, compelling stories and a viewing experience that captures everything that makes the Australian Open one of the world’s great sporting events.
