#ChhodnaMat captures the fiery exchanges between the two teams in a lead up to Team India’s biggest overseas challenge
Mumbai : As the saying goes, save the best for the last, the much-anticipated India’s tour of Australia kicks in towards the end of the year. This is a series that is anticipated not only by the millions between the two nations but also among the cricket loving fans from other parts of the world. The only reason is because it is not every day that you get to see high quality, action-packed competitive cricket.
The sports cluster of Sony Pictures Networks India (SPN), unveils its marketing campaign, #ChhodnaMat, which captures the excitement of the highly anticipated, upcoming India-Australia series. The Indian cricket team is scheduled to play three T20Is, four Tests and three ODIs in Australia starting November 21, 2018 to January 18, 2019.
Cricket between India and Australia has always been high on intensity and passion, with both the teams keen to assert their dominance on the pitch. All previous encounters between the two giants of world cricket have witnessed many controversies, both on and off the field. While the current Australian team is a shadow of the team that dominated world cricket for many years, their attitude and spirit remain unchanged. This along with the fact that the current Indian team refuses to back down from any challenge. #ChhodnaMat is a campaign that showcases the attitude shown by both the teams. The campaign will be rolled out on air, digital and across, print and social media platforms
The film shows four such altercations from across the four corners of the country and spells out what they are called in that part of the country. The 45-second film captures the altercations and aggression on the cricket field across India and spells out what they are called in different parts, like ‘bawaal’ or ‘gondogogol’ in the east, ‘matteridhchya’ or ‘terru sande’ in Chennai and more. It ends on the note that when this happens outside the country, it is called India tour of Australia.
Link:
https://youtu.be/dYXhCRLCVbM
Agency Credits:
tiqui-taka (Agency Team)
Jigar Fernandes, Rohan Dsouza, Ankul Singh
Third Floor Films (Production House)
Director – Jeremy John
DOP – Rakesh Haridas
Producer – Jigar Fernandes
Executive Producer – Sagar Bhanushali
The matches, between India and Australia to be played over the two-month span on venues including the iconic Melbourne Cricket Ground and Sydney Cricket Ground, will be telecast on SONY SIX (English) and SONY TEN 3 (Hindi) channels from November 21, 2018. The series will also see the return of SPN’s celebrated wraparound show, Extraaa Innings, with a host of expert panellists to give pre, mid and post-match analyses.
