Mumbai: Sony Sports Network (SSN) today announced the launch of Sony Sports Ten 4 Kannada, marking a significant expansion of its regional sports strategy and a decisive entry into Karnataka, one of India’s largest markets for sports consumption.
Building on the successful rollout of its Tamil and Telugu sports channels in 2025, the network continues to double down on language-led engagement, creating a dedicated destination for Kannada-speaking audiences to experience sport in their preferred language.
With this launch, Sony Sports Network now operates 11 sports channels across five languages — English, Hindi, Tamil, Telugu, and Kannada — further strengthening its position as one of India’s most comprehensive multi-language sports broadcasters. The expanded bouquet is designed to deliver both scale and depth, enabling fans to experience marquee sporting action with greater cultural relevance and accessibility.The channel will offer a power-packed sporting calendar, headlined by key India bilateral series including the India’s tour of England, India’s tour of Sri Lanka and India’s tour of New Zealand, along with the Women’s Asia Cup T20.
In addition, viewers can look forward to one of the biggest multi-sport events in the world, the Asian Games Aichi-Nagoya 2026, featuring 41 disciplines including cricket, hockey and kabaddi, further amplifying the network’s premium sports portfolio.
Beyond cricket, Sony Sports Ten 4 Kannada will bring a compelling mix of global and domestic sporting properties, including the UEFA Champions League, FA Cup, Indian Super League (ISL) and UFC, all delivered with immersive Kannada-language presentation and commentary.
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Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India: “The South market is one of the most significant, accounting for about a third of the overall television viewership and Karnataka is among one of the most dynamic and high-potential sports markets in the country. As consumption increasingly shifts towards language-first experiences, regionalization is no longer an option but a strategic imperative. With Sony Sports Ten 4 Kannada, we are deepening our commitment to this market, bringing fans closer to the action through a more immersive, culturally relevant viewing experience. This launch not only expands our regional footprint but also strengthens our ability to unlock new audiences and deliver greater value to our partners across an action-packed sporting calendar.”
A state synonymous with sporting excellence, Sony Sports Ten 4 Kannada is designed to match this legacy with world-class sporting action delivered in the language of its fans. Available across major distribution platforms, Sony Sports Ten 4 Kannada ensures seamless access for viewers across both urban and rural Karnataka, further strengthening the network’s reach and relevance.
