Kids entertainment channel Sony YAY! has bagged the title of being the first Master Licensee for Naruto in India.
The channel claimed that the Naruto product line has already broken records with the biggest first day sale in its first Direct-To-Etailor partnership with The Souled Store,.
As a part of this partnership, The Souled Store offers a wide range of categories of official Naruto merchandise, spanning across apparels, accessories, footwear, and personal care. Very soon, the fans of Naruto will also be able to avail the merchandise across many more categories which include – home furnishings, consumer electronics, toys, crockery and much more.
An official statement from Sony YAY! read, “With brand partnerships like these, Sony YAY! endeavours to use its expertise of understanding audiences and equity of its characters to consistently bridge the gap between brands and their target group. By lending its characters and expertise in communication, Sony YAY! always works towards partnerships that echo the spirit of the new generation, with each association bringing a unique value addition.”
Leena Lele Dutta, Business Head, Sony YAY!, said, “At Sony YAY!, we believe in creating an ecosystem of characters that will lend themselves to not just engaging with kids, but also help in expanding the width of the business. While we already have the licensing rights for our homegrown IP’s, we have also obtained the licensing rights for our acquired content which will help us to stay committed to our promise of always bringing fans closer to the characters that they love.”
Harsh Lal, Co-Founder and Director – The Souled Store, said, “This was an opportunity we simply couldn’t miss and we jumped at the chance to partner with Sony YAY!, the leading kids’ entertainment brand. We were thrilled to offer anime enthusiasts the official Naruto merchandise that they had been yearning for. Our collaboration has proved to be a resounding success, with sales skyrocketing from day one. We look forward to uncovering many more opportunities for collaboration with Sony YAY! in the future.”
