Mumbai: Sony YAY!, a kids’ entertainment brand, has announced the television premiere of the globally acclaimed anime series Jujutsu Kaisen, marking its Indian TV debut. Known for delivering genre-first programming, Sony YAY! continues to diversify its anime portfolio with high-quality international content tailored for Indian audiences.
Jujutsu Kaisen has garnered a massive fan following worldwide, thanks to its compelling storyline, richly developed characters, and high-octane animation. The series follows Yuji Itadori, a teenager who joins a secret organization of sorcerers to battle deadly curses after he inadvertently becomes the host of a powerful cursed spirit. Beyond its action-driven plot, the show delves into complex themes such as friendship, sacrifice, and fate.
For its Indian television premiere, Jujutsu Kaisen will be dubbed in three regional languages—Hindi, Tamil, and Telugu—ensuring the series reaches anime enthusiasts across linguistic and cultural demographics.
This launch comes on the heels of Sony YAY!’s successful broadcast of fan-favourite titles such as Naruto and Naruto Shippuden, as the channel continues to play a pioneering role in bringing anime to mainstream Indian audiences.
Commenting on the new addition, Ronojoy Chakraborty, Head – Programming, Sony YAY!, said, “Anime has evolved into a cultural force in India, and Indian audiences are embracing it like never before. Bringing Jujutsu Kaisen to television is a natural next step in our journey to introduce high-quality, global anime content that speaks to today’s youth and fuels their imagination.”
With Jujutsu Kaisen, Sony YAY! not only expands its programming slate but also reaffirms its commitment to shaping and sustaining the anime movement in India—one compelling story at a time.
