Mumbai: MOMS Outdoor, the outdoor-specialised unit of Madison World, has executed a high-impact, large-scale outdoor advertising campaign for Sony Entertainment Television’s latest show, Wheel of Fortune. Designed to generate instant buzz on launch day, the campaign dominated the skylines of Mumbai and Delhi with over 2,300 outdoor sites, marking one of the most expansive OOH launches in recent times.
The campaign leveraged a powerful mix of formats including billboards, gantries, unipoles, premium DOOH screens, metro pillars, station panels and digital screens. Strategically placed across high-traffic roads, transit corridors and key urban hotspots, the outdoor blitz ensured maximum visibility and recall, making Wheel of Fortune unmissable across both cities.
Commenting on the execution, Deepa Gupta, Senior Vice President, South & West, MOMS Outdoor, said, “This campaign was all about scale, speed and sight dominance. Executing 2,300+ sites across two megacities within a tight window required precision planning and flawless coordination. For us at MOMS Outdoor, it was about translating the excitement of ‘Wheel of Fortune’ into a real-world spectacle that audiences simply could not miss.”
Jayesh Yagnik, CEO, MOMS Outdoor, added, “At MOMS Outdoor, we believe impactful brands deserve impactful visibility. This campaign for Sony Entertainment Television exemplifies how strategic OOH, when executed at scale, can create cultural moments. From billboards to DOOH, every format worked together to deliver a commanding presence that truly reflects the stature of the show.”
MOMS Outdoor is part of Madison World, India’s largest homegrown communication agency, founded in 1988. Madison World operates multiple specialised brands in the OOH space, including Platinum Outdoor, activation specialist Madison TURNT, rural marketing specialist Anugrah Madison, and retail specialist MRP. Through its 11 business units, Madison World served over 500 advertisers in the last year. MOMS Outdoor’s client portfolio includes leading brands such as Asian Paints, Raymond, Pidilite, Maruti Suzuki, McDonald’s, Bajaj, Caltex, PepsiCo, ITC, among others.
