Chennai : As per the ratings of week 48, the South Regional channels showed sign of decline in Tamil Nadu, Karnataka. while, Andhra Pradesh market witnessed growth and Kerala didn’t see any major change.
The scenario in TN markets shows top Tamil GEC Sun TV declined from 239,206 GVTs in week 47 from 234,573 GVTs in week 48. Vijay has seen its ratings take a dip to 68,954 GVTs in week 48 from 67,370 GVTs in week 47. Kalaignar TV too declined to 20,696 GVTs in week 48 from 22,478 GVTs in week 47. Polimer too saw its ratings decline marginally to 20,265 GVTs this week from 21,888 GVTs in week 47. Raj TV saw its ratings take a big tumble as it declined to 18,400 GVTs in week 48 from 21,435 GVTs in week 47. Zee Tamil declined in its ratings to 17,975 GVTs in week 48 from 19,636 GVTs in week 47. Jaya TV declined to 14,646 GVTs in week 48 from 16,121 GVTs in week 47.
In Karnataka Market Kannada GECs, Udaya saw its ratings decline marginally to 70,048 GVTs in week 48 from 72,409 GVTs in week 47. ETV Kannada saw declined to 51,555 GVTs in week 48 from 54,399 GVTs in week 47. Suvarna on the other hand was the only channel among the Kannada GECs to see an increase as it rose to 43,846 GVTs in week 48 from 40,362 GVTs in week 47. Zee Kannada declined to 32,073 GVTs in week 48 from 34,901 GVTs in week 47. Kasturi took a steep decline to 6306 GVTs in week 48 from 8236 GVTs in week 47.
In the Andhra Pradesh market, Maa TV saw its ratings rise to 113,552 GVTs in week 48 from 106,426 GVTs in week 47. Zee Telugu increased to 99,005 GVTs in week 48 from 98,195 GVTs in week 47. Gemini saw an increase to 87,783 GVTs in week 48 from 86,601 GVTs in week 47. ETV on the other hand declined to 85,883 GVTs in week 48 from 86,296 GVTs in week 47.
Finally in the Kerala market, while few Malayalam GECs saw an increase, there were others that declined. Asianet declined marginally to 54,740 GVTs this week from 55,706 GVTs last week. Surya increased this week to 15,427 GVTs from 14,159 GVTs a week earlier. Asianet Plus declined to 4745 GVTs in week 48 from 5594 GVTs in week 47. Kairali increased this week to 4166 GVTs from 3419 GVTs last week. Amrita declined to 2095 GVTs in week 48 from 2493 GVTs in week 47.
