South Indian Bank has onboarded Dr. Sumesh Ramankutty as Head of Brand and Corporate Communications.
With over 16 years of experience as a Marketer in Banking, Media and Entertainment, Academic and Consumer Research, Ramankutty’s last stint was as the CMO for Fintech company Augmont Gold For All.
He has worked as Chief Marketing Officer of Canara Bank and has handled the marketing and communication pre and post Amalgamations (Merger 1 : SBI and Associate Banks ; Merger 2 : Canara Bank and Syndicate Bank ). While he was handling the CMO position he was responsible for the entire Marketing and Communications and Government Relations. He was the Business Head for third Party products along with Customer Service Support System (Contact Centre) and during his tenure the third-party business grew by 55 pc YOY.
He has held the position of VP – Media Strategy and Operations in Marketing at State Bank of India. He was heading the ATL, Digital & BTL Media, developing GTM, PR, Marketing & Media specific Communication Strategies for Product & Services offered by the bank in the B2B & B2C space.
