New Delhi: SpinBot, the fastest-growing gaming peripheral brand, has announced a strategic evolution, repositioning itself as the definitive voice of the “Gaming Culture of India.” As part of this cultural pivot, the brand unveiled a partnership with leading gaming creator Vivek Horo, popularly known as ClutchGod, who joins SpinBot as its official brand ambassador.
The move reflects SpinBot’s intent to go beyond hardware and emerge as a culturally rooted platform representing Indian gamers across regions, devices, and skill levels.
While SpinBot earned its early reputation on high-performance gaming accessories, this phase signals a shift from a product-first approach to a culture-led narrative celebrating community and identity within Indian gaming.
“In India, gaming is defined by gamers. Their grit, shared moments, and the unforgettable stories forged in every match,” said Aamir Malik, Founder of SpinBot. “It felt like the right moment to formally commit to something bigger. SpinBot is evolving into a brand that stands for Indian gamers, reflects their diversity, and grows alongside the culture they are building.”
SpinBot has partnered with ClutchGod to act as a cultural bridge between competitive esports and everyday gamers. The collaboration aims to spotlight grassroots gaming, emerging talent, and the realities of gaming in India, beyond highlight reels and tournament wins.
“SpinBot understands what it means to be a gamer in India,” said Vivek Horo, aka ClutchGod. “I have grown with this community, and I see SpinBot doing the same. This partnership is about representing Indian gaming honestly, inspiring new players, and building something that belongs to the community.”
Founded in 2019 by engineer and MBA graduate Aamir Malik, SpinBot emerged during the 2018 PUBG Mobile boom, addressing the lack of affordable, purpose-built accessories for Indian gamers. Starting with mobile gaming triggers, the brand now offers a portfolio spanning mobile and PC peripherals, including controllers, headsets, keyboards, mice, mousepads, and cooling solutions—all designed to balance performance, durability, and affordability.
With ClutchGod as a key cultural representative, SpinBot aims to amplify Indian voices in gaming and foster a national identity within the global gaming ecosystem.
“Our goal is simple,” Malik added. “To make SpinBot synonymous with Indian gaming culture. One that is inclusive, ambitious, and rooted in who we are.”
