Mumbai: Sony Pictures Networks India (SPNI) has elevated Akshay Agrawal to the role of Head – Linear Ad Sales, reinforcing its focus on strengthening linear television revenues at a time when advertisers are navigating an increasingly convergent TV–digital ecosystem.
In his expanded mandate, Agrawal will be responsible for driving revenue growth, deepening advertiser partnerships and building insight-led, outcome-driven solutions for brands. He will report to Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International at Sony Pictures Networks India.
A long-standing leader within SPNI, Agrawal brings over 22 years of experience across the Media & Entertainment landscape. Over the years, he has played a key role in scaling and monetising some of the network’s most valuable portfolios, spanning Sports, Movies, Free-to-Air (FTA) channels and mainline Hindi general entertainment channels (HGECs). His work has consistently blended strategic thinking with strong commercial outcomes.
Known within the industry for his solution-first approach, Agrawal has worked closely with advertisers to address real business challenges through customised partnerships rather than conventional inventory-led selling. In a complex and evolving ad market, he has also been instrumental in repositioning linear television as a powerful driver of brand impact—leveraging storytelling, innovative integrations and collaborative client relationships to deliver sustained growth.
Commenting on the elevation, Rajesh Kaul said, “Akshay has a deep understanding of the advertising ecosystem and has consistently delivered strong business results. His leadership and strategic vision have been critical to the growth of our linear ad sales business. We are confident that he will further strengthen our offerings and lead the team into its next phase of growth.”
Sharing his perspective, Agrawal said, “Linear television remains one of the most effective platforms for building brands at scale. My focus has always been on creating solutions that move real business metrics, not just visibility. As the market evolves, the opportunity lies in combining compelling content, deep insights and innovative thinking to deliver measurable outcomes for advertisers.”
