Sportking, a prominent textile brand in India, launched its first E-commerce platform after 27 years of success in Punjab, Jammu & Kashmir, and Haryana. With over 100 stores in these regions, the brand aims to expand nationwide through this new online venture.
Sportking excels in cloth production with top-notch facilities and innovative yarns, enjoyed nationwide. They use digital tools like Google My Business for a personalized customer experience, achieving an annual revenue of INR 2500-3000 crore in India’s textile industry.
Sportking, a family-owned brand since 1977, offers high-quality clothing at affordable prices. With a vertically integrated approach, they turn their designs into reality to provide customers with the best value and quality.
Sportking has grown from a one-room set-up to a multi-crore enterprise under three generations of the Avasthi family’s leadership.
Munish Avasthi, Managing Director of Sportking said, “For 27 years, Sportking has established a deep connection with communities in North India. Our commitment to quality and affordability has positioned us as a mass-premium brand, and we’re excited to bring that value proposition to a wider audience through e-commerce.”
