Kolkata: Emerging as a dynamic player in India’s growing sports ecosystem, Sports Dunk is steadily strengthening its presence as a 360-degree sports PR and event management firm, expanding its footprint across leagues, franchises, and athlete management since its inception in 2021.
Founded by Lakshmi Kant Tiwari and Pritesh Jain, the company was established with the vision of delivering integrated communication, public relations, and event solutions to India’s rapidly evolving sports industry.
Over the years, Sports Dunk has built a diverse portfolio, working with leagues such as the Uttar Pradesh Kabaddi League and the Kabaddi Champions League. The company has been actively involved in managing media relations, social media strategies, and crisis communication, ensuring strong visibility for its clients across both traditional and digital platforms.
The firm has also partnered with celebrity-backed franchises, including Dynamic Dynamos from Celebrity League 10, owned by Akhil Sachdeva. Through its strategic communications approach, Sports Dunk has supported the franchise in building brand visibility and driving audience engagement.
Beyond PR and communications, the company has played a key role in enabling opportunities for athletes by connecting emerging talent with the Dream Sports Foundation. This has facilitated financial support and growth opportunities for athletes such as Bharat Chhikara and Shiba Maggon.
Speaking about the vision of the company, founder Lakshmi Kant Tiwari said,“India’s sports ecosystem is growing rapidly, and there is a strong need for professional communication and event management support for leagues, athletes, and sports properties. Sports Dunk aims to bridge that gap by providing strategic PR, digital media management, and event execution.”
With an expanding network across athletes, sports leagues, brands, and media platforms, Sports Dunk continues to position itself as a trusted partner for sports communication and event management in India, aligning itself with the growing demands of the country’s sports industry.
