Sports for All, a tech-enabled multi-sport grassroots competition platform, announced the appointment of Reuben Pandian as Chief Strategy Officer.
In his new role at SFA, Pandian will be responsible for developing and executing the company’s strategic vision to enhance brand visibility and drive growth. As part of the executive leadership team, he will identify and curate impactful business developments to foster sporting experiences, for the youth in India.
In his previous stints, he held the position of Chief Omni Channel and Strategic Alliance Officer with the Tata group’s e-commerce venture. He has also held leadership positions at Reliance Industries and Arvind Retail and worked extensively across the FMCG sector with firms like Procter & Gamble, Pepsi, and Wrigley’s. In his last role, Pandian was the Global Chief Product Officer at Rezolve Limited, UK, a global mobile marketing technology start-up.
Commenting on the appointment Founders Rishikesh Joshi and Vishwas Choksi, Sports for All (SFA), said, “Pandian comes with seasoned leadership in understanding every stakeholder associated with Sports, in the country. Being an ardent sports enthusiast and a certified youth coach, Pandian brings to table skillsets that are naturally aligned to our vision and goals. His rich experience of 28 years in various aspects of marketing, product development, and digital commerce combined with his passion for sports and fitness, will be instrumental in driving SFA’s strategic initiatives. At Sports for All (SFA), passion for sports is the common thread that stitches our ecosystem together. We are confident that Pandian’s presence will inspire the building of a strong community of champions in sports.”
Speaking about his appointment, Pandian, said, “Being part of Team SFA, gives me an opportunity to enthuse the need for championships at the grassroots level. SFA is at the stage for transformation and excellently poised to create impact at scale. I am looking forward to working with the team and building the central nervous system of grassroots sports in the country”.
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