Tech-enabled multi-sport grassroots competition platform Sports For All (SFA), has partnered with Viacom18 and together they plan to make school sports accessible to sports fans across the country.
The partnership will work towards carving a domain for youth sports. The collaboration is an extension of SFA’s commitment to make sports accessible to all, especially at the school level. Bringing SFA Championships, SFA’s flagship IP, on television and OTT will transform the school sporting ecosystem in the country.
“The partnership with Sports For All (SFA) is our bid to make sporting action from the grassroots level accessible by harnessing the power of digital,” said Siddharth Sharma, Head of Content, TV and Digital, Viacom 18 Sports. “We endeavour to continue spotlighting school-level talent by including SFA Championships in our portfolio.”
Viacom18 will present action from the SFA Championships 2023-2024 starting December 3 on JioCinema, Sports18-2, and Sports18 Khel channels. The city-based model of SFA Championships is scheduled at Indore, Jaipur, Dehradun, Hyderabad, Pune, Mumbai, Bangalore, Nagpur, Delhi, and Ahmedabad. With the broadcast of SFA Championships, schools across the country can recognise the sporting potential that their athletes.
“Partnering with Viacom18 is indeed a historic moment, in bringing Indian school sports to the centre stage. The country will now join in to witness the incredible potential of our young athletes,” said SFA Founders Vishwas Choksi and Rishikesh Joshi. “Our aim is to enthuse viewers to witness the journey of future champions, through our broadcast content. The SFA Championships entail an international sporting experience through equitable access to world class infrastructure, match videos, analytics and insights for school athletes. Every episode will showcase the energy and sporting talent of that city, their trials and tribulations and how every athlete contributes in identifying the ‘number one school in sports’, for their city”.
SFA Championships are multi-sport school competitions, enabling an opportunity for youth to unleash their fullest potential. The aim is to host 150 championships across 50 cities over the next five years.
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