Mumbai: Spotify, the global audio streaming platform, has unveiled its latest campaign across four Indian languages—Hindi, Tamil, Telugu, and Malayalam—spotlighting how music can transform even the most mundane commutes into uplifting and enjoyable experiences.
Centered around the thought-provoking question, “Toh aaj raaste mein kya suna?”, the campaign celebrates India’s deep-rooted connection with music and how everyday sounds—be it a honk, ringtone, or fleeting conversation—can effortlessly trigger a song in one’s mind. The films bring this concept to life by featuring relatable commuting scenarios across buses, autorickshaws, metro trains, and cars—capturing the diversity of urban transport in the country.
Neha Ahuja, Director and Head of Marketing, Spotify India, said,
“Music has the unique power to elevate the everyday. With our latest campaign, we’re showcasing how Spotify transforms routine commutes into joyful escapes—turning travel time into meaningful listening moments that move people emotionally and mentally.”
