Mumbai: Spotify has launched a new campaign celebrating its core strength — personalisation. Featuring Kareena Kapoor Khan and Saif Ali Khan, the campaign captures the magic of how Spotify recommendations connect deeply with listeners.
Built around the idea “Spotify gets you”, the campaign uses humour and relatable banter between the star couple to demonstrate that sometimes Spotify understands people better than even their spouses. The three ad films spotlight Spotify’s popular features — Daylists, Spotify Mixes, and Song Radio — underscoring how the platform curates music to match each listener’s unique taste, evolving moods, and daily rhythms.
The campaign rolled out over the weekend and will run across multiple digital and social platforms to drive awareness, reach, and adoption. Designed to resonate with audiences across India, it blends celebrity appeal with Spotify’s product storytelling, highlighting the brand’s commitment to making every listening journey unique.
