Mumbai: India’s leading fashion denim brand, Spykar Lifestyle gears up for the most-awaited cricket event in the country, as an Associate Sponsor of RISING PUNE SUPERGIANTS owned by Sanjiv Goenka, for the 10th season of IPL. The team’s jersey will sport the brands logo on the back.
The association is a strategic win for both Spykar and RPSG. Spykar personifies youth, exuberance, and fashion, has had a long standing association with the youth and that would continue to be the company’s target audience. And IPL is all about exhibiting talent and reaching out to the enthusiastic audience, which is where the root of the association lies.
“IPL is one of the few sporting events, which cuts across the entire spectrum of towns & cities, hence what better association! It is one of the few properties which engages, unites the audiences like no other. We are quite excited about the new season, It will be as much fun and as much nail biting as it should be”, says Mr. Sanjay Vakharia, COO Spykar Lifestyle Pvt Ltd.
Spykar’s new launch the “Young n Restless” collection includes apparels which are youthful, have the most contemporary styling with a world class feel. Just like the extremely dynamic , RPS team is all set to dominate this season with their outstanding performance; the collection promises the same! To complement Spykar has launched RPS Spykar Perfumes too with a fresh and a sporty vibe to it.
Spykar has planned an array of engaging & interesting activities around the association for the fans.
Commenting on the association Mr. Raghu Iyer, CEO of RISING PUNE SUPERGIANTS stated, “ We are extremely glad to partner with Spykar .The team is back with high spirit and all set to put their best foot forward. ”
