Mumbai: Chicnutrix has unveiled its latest campaign, Glow Mode On, featuring South Indian star Sreeleela. With her radiant persona, strong youth connect, and authentic approach to wellness, Sreeleela brings both charm and credibility as the new face of the brand.
The campaign reflects the changing preferences of modern skincare consumers, who now seek clinically proven, science-driven solutions over superficial promises. Glow Mode On highlights Chicnutrix Glow, powered by Japanese OPITAC™ Glutathione, the global gold standard in skin health, and Vitamin C. Together, the ingredients work to address dullness, dark spots, hyperpigmentation, and uneven skin tone, promoting brighter, clearer, and radiant skin from within.
Blending live action with Japanese anime, the campaign showcases Sreeleela as a radiant force whose glow transforms into a shield, defeating pigmentation and dullness while amplifying inner beauty and protecting against external stressors.
Speaking on the campaign, Shilpa Khanna Thakkar, CEO, Chicnutrix, said, “Glow Mode On isn’t just a campaign, it’s a movement that speaks to every modern woman who knows that true beauty starts from within. With Sreeleela, who is not only a youth icon, we have found the perfect face to deliver our message with both glamour and credibility. She represents the balance of science and style that Chicnutrix stands for.”
Sharing her excitement, Sreeleela added, “For me, true beauty is about feeling confident in your own skin, inside and out. Chicnutrix Glow brings together clinically proven ingredients like OPITAC™ Glutathione and Vitamin C in a way that’s simple, fun, and effective. I’m thrilled to be part of Chicnutrix and this campaign that encourages women to switch their Glow Mode On and embrace wellness as a lifestyle.”
The Glow Mode On campaign is being amplified across social media, making a bold statement: with Chicnutrix, Glow Mode On = Skin problems off. Radiance, fully on.
View this post on Instagram
