Standard Chartered Bank has confirmed the hiring of Philips regional CMO Damien Cummings.
Damien Cummings joins the financial services giant as global head of digital marketing, with a brief to provide digital and mobile marketing thought leadership and strategy formulation and execution as well as work with agency partners, which include ad agency TBWA.
He takes on the role next month and will be based in Singapore. He will report to Sanjeeb Chaudhuri, group head of brand and CMO.
Sanjeeb Chaudhuri said in a statement: “I am delighted to welcome Damien Cummings to Standard Chartered. As a strategic hire for the marketing team, Damien will drive innovation and transformation in all aspects of digital and mobile marketing. I am confident that the appointment of an executive of this calibre will further strengthen the Bank’s brand and marketing leadership capabilities in the digital era.”
In Cummings’ career, he has worked in senior digital marketing roles for Samsung, Dell, Citibank and Coke, as well as agency-side for Ogilvy’s digital media planning and buying operation Neo@Ogilvy.
His most high profile achievement at his last employer was to set up the Conversation Engine, a reginal social media command centre.
