Mumbai: After breaking television records with the premiere of ‘Total Dhamaal’, Star Gold continues its winning streak as it attracts whooping 9.4 million impressions (HSM, Urban 2+) with its latest airing of Luka Chuppi.
Reinforcing its platform strength, marketing acumen and brand affinity – Star Gold’s latest offering, Luka Chuppi had a staggering 42.9 million tune-ins. The Kartik Aryan and Kriti Sanon starrer romantic comedy emerges to be the second most-viewed premiere of the year on the channel, surpassing the record of movies like Simmba, Sanju, Padman, Uri, Race 3 and Thugs of Hindostan.
Commenting on the success of the movie on the channel, Hemal Jhaveri, General Manager, and Executive Vice President, Hindi Movies Business – Star India, says, “Bringing biggest Blockbusters to our viewers’ home screen has been our promise since the beginning. This winning streak reinforces the audience’s belief in us and highlights that we are their preferred destination for the best of Bollywood blockbusters. The stupendous success of two consecutive premieres, Total Dhamaal and Luka Chuppi, validates the channel’s content strategy and effective marketing expertise.”
Overwhelmed by the response received by Luka Chuppi, the producer Dinesh Vijan comments, “This is truly overwhelming! After the tremendous love for Stree, this seems surreal! Television today has abundant options, and it’s gratifying to know that the audiences have showered so much love on us. It strengthens our belief in backing good content. Additionally we’ve found a great partner in Star Gold, who shares the same passion to engage in exciting content. Good Cinema truly does speak a universal language! “
“We are confident that Junglee will add to our success, helping us set new benchmarks,” signs off Hemal Jhaveri.
