Mumbai: JioStar has successfully integrated all Sports18 channels into the Star Sports Network, marking a major milestone in India’s sports broadcasting landscape. Effective March 15, 2025, this move cements Star Sports as the ultimate destination for live sports action, with an expanded network of 24 channels delivering unparalleled coverage across cricket, football, kabaddi, hockey, and more.
The rebranded channels now include Star Sports 2 Hindi, Star Sports 2 Hindi HD, Star Sports 2 Telugu, Star Sports 2 Telugu HD, Star Sports 2 Tamil, Star Sports 2 Tamil HD, Star Sports 2 Kannada, and Star Sports Khel. Notably, Star Sports Khel will now be available across all DTH platforms and cable networks, further enhancing accessibility for sports enthusiasts.
Piyush Goyal, Head of TV Distribution, JioStar, emphasized the impact of live sports in shaping TV viewership, “Sports, driven by the thrill of LIVE action, is the most powerful catalyst for TV growth and audience engagement in India. Our mission is to bring the excitement of sports to every TV household, ensuring fans across the country are gripped by LIVE sporting moments. By harnessing the unparalleled power of sports, we aim to expand the TV universe, bringing more homes into the fold and making sports an integral part of every Indian’s daily viewing experience.”
Mallika Petkar, Head – Strategy & Business Development, Sports, JioStar, highlighted Star Sports’ commitment to growing the fanbase: “At Star Sports, we are committed to growing the sports fandom by going both deep and wide – engaging passionate fans and expanding our reach across the country. Our mission is to make sports more accessible, immersive, and impactful, ensuring it continues to inspire millions across India. By strengthening our presence and delivering compelling sports content, we aim to fuel the passion of existing fans while bringing new audiences into the fold.”
As India’s premier sports broadcaster, Star Sports has played a pivotal role in shaping the nation’s sports culture. Through flagship shows like Cricket Live, Follow The Blues, Match Point, Game Plan, and Countdown, the network has consistently delivered in-depth, high-energy coverage that resonates with fans. With a presence in 8 out of 10 TV homes, Star Sports continues to revolutionize the live sports experience through regional content, innovative programming, and cutting-edge technology.
The network boasts a prestigious portfolio of top-tier sporting events, including the International Cricket Council (ICC) tournaments, BCCI matches, Cricket Australia, Cricket South Africa, TATA IPL, TATA WPL, Indian Super League, Pro Kabaddi League, Premier League, Wimbledon, International Hockey Federation, Badminton World Federation, ONE Championship, and leading T20 leagues like Big Bash and SA20.
For advertisers, this unified Star Sports Network offers unmatched access to a passionate, highly engaged audience across multiple premium properties. With both SD and HD options, the network is set to reinforce its dominance as India’s leading sports broadcasting powerhouse.
