Star Sports, the official broadcaster of ICC Men’s T20 World Cup 2022, has unveiled its campaign ‘End the Wait’. The promo features Virat Kohli, calling fans to join in the celebration as he sets the bus that was used in the 2007 victory parade into re-ignition, symbolizing that this will be the year when India’s wait for another ICC T20 World Cup should finally end.
The campaign film takes excerpts from the lives of Indian cricket fans as they reminisce the sweet victory of the 2007 ICC Men’s T20 World Cup win.
Sanjog Gupta, Head – Sports, Disney Star said, “There is a special sentiment attached to moments of India’s triumphs at the global stage in all walks of life. This is especially true for ICC events, success in which sees a sense of immense pride and unhindered joy spread across the nation. On completion of 15 years of India’s win in the inaugural ICC T20 World Cup, we celebrate the personal emotions fans felt in that moment. We give it a bittersweet spin by also drawing attention to the yearning that the fan has, for another title, which has evaded India since that epochal moment. We hope Bahut Hua Intezaar will galvanize Indian fans in the biggest celebration of their love and support for the team.”
