Mumbai: Starcom India has announced the appointment of Rajiv Gopinath as Chief Client Officer.
Rajiv Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities. He will bring in critical perspective on businesses, for strong and deep-seated client relationships. Starcom is the Human Experience (HX) Company, with sharp focus on Data, Dynamic Content, Tech, Analytics, Performance and Programmatic.
Rajiv Gopinath’ s last stint was in East Africa where he headed planning on Coca-Cola, Procter &Gamble and other local businesses across 7 Sub-Saharan African markets. Prior to that, he was in China where he did extensive planning on Procter & Gamble. A Post Graduate in Management from IIM Lucknow, Rajiv Gopinath comes with unmatched width and depth of experience across advertisers such as Unilever, Asian Paints, Tata Tea, Britannia and TVS.
“The dynamic marketing communications landscape is both a challenge and an opportunity. It calls for upstream strategies that bring in radical business transformation for brands “Says Mallikarjun Das, Group CEO, Starcom India, “ Starcom today is as much a business partner as a communications partner, offering deep level category insights, data-driven personalised communication, real-time marketing and predictive models. We map the full consumer journey and come up with effective, media-neutral, integrated solutions. Rajiv Gopinath with his experience and thought leadership will enhance our strategic offering still further and deliver the desired business results for clients.”
Rajiv Gopinath, Chief Client Officer at Starcom India said, “Starcom is one of the few agencies that has truly has a pulse on the consumer and can leverage the power of integrated communications. It has great expertise on the evolving media product and a wonderful set of clients. I am delighted to get this opportunity and look forward to it.”
