Stayfree, a menstrual hygiene brand, has launched a social media campaign that focuses on sharing stories of young women from various professional backgrounds who are pursuing their dreams.
The campaign, titled ‘Din tumhare saath chalega,’ showcases the journeys of 12 women who refuse to let periods hinder their lives. The accompanying video showcases these confident women as they navigate their challenging days with the support of Stayfree’s napkins. The campaign aims to empower women during their periods, enabling them to pursue their aspirations and live life on their own terms.
Watch the video here:
Commenting on the campaign, Manoj Gadgil, Vice President, Marketing and Essential Health BU Head, Kenvue, said, “Stayfree has always been a champion for women empowerment and celebrated their unwavering spirit to pursue their aspirations. Many women in modern India strive for financial independence while battling societal attitudes and various problems including periods that sometimes force them to miss opportunities. The brand believes that periods should not come in the way of young girls and their dreams. As part of our latest digital campaign, Stayfree spotlights everyday women and their inspirational stories encouraging women to fearlessly chase their dreams without letting periods come their way. With Stayfree Secure XL, we aim to empower women by providing them with a superior product with up to 12 hours of leakage protection* to ensure comfort and hygiene to help women feel at ease during their period and live their life to the fullest.”
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