Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announced the appointment of mobile gaming and media industry expert Stefan Adamczyk as VP of Global Partnerships.
Stefan’s primary goal is to expand Admix’s best-in-class global publisher network, further cementing Admix’s position as the leading In-Play solution provider for the mobile gaming industry. He brings with him over two decades of commercial expertise gained at market leading companies such as AdColony, PHD Media, Lycos and Media Planning Group. In 2014, he was AdColony’s first EMEA hire, having joined as EMEA Advertising Director, and later promoted to SVP Performance after nearly five years.
Stefan Adamczyk, VP Global Partnerships, commented: “The global appetite for mobile gaming is insatiable, and this trend shows no signs of abating. I’m relishing the opportunity to help build the future of mobile gaming monetisation, by bringing new world class publishers into the fold, and nurturing established client relationships with my talented Admix supply team. The world of mobile gaming faces a true inflection point, where developers and publishers need not compromise game design based on interruptive legacy monetisation models. I strongly believe In-Play is the future of mobile gaming, as it delivers better experiences for both gamers, brands, and new revenue streams for developers and publishers alike.”
Announcing the hire, Samuel Huber, CEO at Admix, commented: “Stefan’s appointment comes at a critical time for Admix as we are rapidly scaling up across the globe. His industry-leading experience bolsters our dream team of senior leadership talent, helping us to deliver the infrastructure to effectively monetise 3D worlds. As consumers increasingly socialise, play and shop in virtual worlds, this offers unrivalled opportunities for brands and publishers in the formative Metaverse.”
Over the last year, Admix has experienced hypergrowth with an 800% revenue increase driven by unprecedented inbound and direct sales, and expects to double in size from 40 to 100 staff this year.
